#Fitspire of the Week: Allira Cohrs: Lives and Breathes Fitness!

#Fitspire of the Week: Allira Cohrs: Lives and Breathes Fitness!


What gives someone the right to consider themselves a successful fitness model or personality in the industry? Is it the amount of covers one can land because of their physique?  Could it be how many sponsors they are able to grab to help support them? Or is it the amount of money one can make between different modeling/ fitness gigs? 

Everyone will tell you something different, but if there is one thing that is hard to disagree with, it’s the ability to promote and market yourself to others.  Social media has begun to play a huge role in self-marketing as an athlete, competitor, fitness model or personality in the Industry. These days, you don't need a modeling agency to help promote you, or a company to take you on as a sponsored athlete in order for you to be seen in the industry.  

Someonimagee who once could have been just an average fit person, now has the ability to transform themselves into a “Social Media Fitness Star!”  If you put in the time, the effort, and truly have a passion for fitness, you can change yourself from just a face with a body, to a bona fide personality – someone able to inspire and motivate others on their own fitness journey! 

Allira Cohrs, age 27, and hailing from Gold Coast, Australia, is proof that if you put in the time, effort, hard work in the gym AND the kitchen, and use social media as a tool to self-promote, you can turn your average health/fit lifestyle into a network that reaches out to endless amounts of people who want to take the time out to follow your journey.

Q: Tell me about your competitive history.

A: 2012 NABBA / WFF Southern Hemisphere Championships, WFF Sports Model, Short Class


Q: When did you get started on your fitness career/journey? What made you want become more than just the average person living a healthy and fit lifestyle? 

A: I have always been extremely into fitness, but it has only been the last few years that I have decided to really step it up. I used to be the girl in the small dumbbell area, watching into the "Monkey Pit" (Big Boy’s area) and just admire the strength and skill from bodybuilders to general fitness lovers. Things changed and I took the plunge and now I basically live on the squat racks and LOVE to flip tires, etc. My career as a model demands me to be in relatively good condition, but it has only been a recent change to want to see abs and some nice capped shoulders.


Q: Being that you have a loyal social media following, what is some advice that you would offer someone wanting to increase their popularity in the Fitness industry? What tip can you give someone to help them build their following as well?

A: I always believe to have a goal list, stick to it, and do not take no for your first answer. If you want to be a fitness model, train hard, go for it, knock on the doors and keep knocking if no one answers! Sooner or later, you will have an opportunity and take it with both hands. Social media is a great tool to build a name for yourself, just be smart and market yourself right.


Q: Do you consider this as your part/full time job or a hobby?

A: It’s a full time commitment. I wouldn't call my fitness a job, otherwise it becomes a chore and I would hate it. I live and breathe fitness, so it's never really a job. The only time it feels like a job is when I have to really dial in on my nutrition and do the early morning cardio in prep for a shoot, etc.


Q: There are many people that motivate and are inspired by you. How does that make you feel knowing that there are people who take the time to see what you are doing day to day?

A: It's a really lovely feeling. Knowing that my daily grind is helping someone else make a better change is a GREAT feeling. I never set out to be an inspiration for people. I just wanted to share how I train, etc. I think it's imimage(2)portant to show everyone that a good healthy body takes work, blood, sweat and tears.


Q: How does it feel knowing that somewhere, you are actually helping someone by motivating them to achieve their personal goals, just by posting your personal life and achievements on social media?

A: As above it's a really cool feeling. I get a lot of emails from men and women saying that I have inspired them. I am always sharing my work achievements in hope that someone else can see that anything is possible. You just have to put in the work and believe that it's going to happen. 


Q: Is there anyone who has motivated or inspired you to become the person you are today?

A: I have quite a few inspirations. My modeling started with looking up to a well-known Australian model, Imogen Bailey. I used to look at her FHM magazine covers and say that'll be me one day. It was long after I scored my first FHM photo shoot. Within regards to fitness, I am a huge Amanda Latona fan. Her body and booty are to die for, the epitome of a curvaceous, toned, fit woman. 


Q: How does your family feel about your lifestyle? What would you say to someone whose family does not support their lifestyle?

A: My family is extremely supportive. They have been my backbone from day one. I honestly don't know if my career would be where it is right now without the support of my family. If I had to give some advice, I would say show your dedication, state your views and ask for support. There are always going to be things in life where no one will agree with you, but you have to believe that what you are doing is the right thing, and prove to everyone that it was the right choice. 


Q: Of all the social media outlets (Facebook, Twitter, Instagram, etc.), what do you think is the most effective to use in order to market yourself in this industry?

A: This is a hard one, as each for me has its own demographic really. Facebook is more for family and friends, Twitter I use to connect with companies and big names, and Instagram is my outlet to share my travels and obviously produce these snippets of training videos that are available in full on my YouTube channel, AlliraC. I believe they all have a unique twist, the trick is to tie them all in together.


Q: What is your diet like? Do youimage(3) eat clean all year round?

A: I eat relatively clean 99% of the time. I will have my splurge here and there, but I don't tend to go overboard. I crave carbohydrates more so over refined sugar, sweets, etc. Give me authentic Pizza Pasta any day over sweets.


Q: What is your favorite cheat meal? How do you control yourself from going overboard when you decide to treat yourself?

A: I am a very big “balance” woman. I don’t say to myself, “Okay, two squares of chocolate, that’s it.” I will eat until my little heart is content. My favorite cheat meal would have to be, Okonomiyaki (mixed seafood pancakes with Japanese mayo and sauce) and Karage Don (deep fried chicken marinated in ginger lemon and garlic served on a bed of white rice). I lived in Japan for three years and I miss the amazing Japanese food so much. Those two meals are my weakness, and will only be consumed maybe once a month.


Q: Do you take any supplements? What do you think is one of the most important supplements someone should take who is training constantly?

A: I do take supplements. It just depends on the training, etc. On the average day I will consume a protein powder, multivitamins and increased doses of vitamin C, olive leaf extract and also cod liver oil. I love the FitMiss Delight powder for post workout, FitMiss Cleanse to regulate and detox. 

I think it is extremely important to keep on top of your multis if you are training heavy and hard. I feel a big difference if I skip my multis. I add in creatine on a cycle if I want to get that extra pump in my muscles. I am not a big fat burner lady, so I tend to just stick to black coffee pre training and some L-Carnitine.


Q: What’s your social media/contact information?

A: Twitter: @alliracohrs 

Instagram: @alliracohrs 

YouTube: Allirac 

Facebook: Allira Cohrs 

Website: alliracohrs.com.au


Q: Special thanks to: 

A: All my family and friends for all their continued support and belief. To everyone who follows my work, etc. on social media, I LOVE hearing from you, so please keep the emails and tweets coming. Looking forward to a killer and super productive 2014 with my career in the USA.

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