OLYMPIA COVERAGE  |  ARNOLD COVERAGE  |      search-slim2

  

RX MUSCLE: OF THE PEOPLE. BY THE PEOPLE; FOR THE PEOPLE

 

For the past 6 years, RxMuscle.com has been the digital leader in bodybuilding and fitness contest coverage, radio and TV programming, and all original physique content. From Heavy Muscle Radio to Iron Debate RXmuscleMinito Bros vs Pros to contest highlight and wraup videos; Rx Muscle lives up to its moniker: “The Truth in Bodybuilding”. And all this original content that is broadcast on a daily basis was made possible through the sweat and tears of the hard-working staff… who worked tirelessly through weekends and holidays… after hours and bewitching hours… around the country and across the globe. Wherever there was a bodybuilding or physique contest, Rx Muscle was there. And for this great effort, I am forever grateful for all the sacrifice and passion that was put forth on behalf of this great entity that we created. After all, Rx Muscle is not just the brainchild of a single person; it’s a group continuum … it’s pure energy… and , as we all know, energy cannot be created nor destroyed; it merely changes form.

And now it’s time for Rx Muscle to evolve once again and get back to its roots; that which made it great and fun and such a “great ride”. As of Monday Dec 8, 2014, Rx Muscle has downsized it’s staff and consolidated its resources and will now focus on giving the fans the most hardcore, in-your-face reporting and content you’ve all grown to love from us in the past. Why am I doing this at this point in time? Well, the sad truth is that Rx Muscle pays its bills based entirely on advertising dollars, and without the advertiser’s support, there can be no content. For whatever unexplained, unfathomable, reason, over the last 12 months, most of the advertisers have pulled their support of Rx Muscle; and sadly, I can no longer afford paying the salaries and travel expenses necessary to run the website the way it was done in the past. Rx Muscle has tremendous traffic and countless daily hits to the website, yet companies are choosing not to support the effort. This saddens me; especially in light of the fact that magazine sales continue to plummet and most are on the verge of bankruptcy.

However, I’m not one to look at things from a negative perspective. I see everything that happens in life as an opportunity. And in that light, I embrace the change. Look for new and exciting original programming at RxMuscle.com in the future. And while many familiar faces will be leaving; many names and personalities you’ve grown to love and laugh with are staying on board for the exciting ride into the unknown. I believe in being honest and laying it all on the line and I hope you respect me for that boldness. I promise that my passion and never-wavering faith in “the process” will carry us through into a new era of content for 2015. And in the immortal words of Abe Lincoln, Rx Muscle, “…shall have a new birth of freedom” and this website “. . .of the people, by the people, for the people, shall not perish from the earth.” I promise you that!

 

 

FIBERLYZE 300X1200 BannerRXMuscle

ISOLYZE 300X1200 BannerRXMuscle