Leveraging Physique Shows to Market Yourself Successfully

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Leveraging Physique Shows to Market Yourself Successfully

Details: Published on Tuesday, 24 May 2011 02:57; Written by Natalie Minh, Fitness Photographer

Competing in physique shows are not only a POWERTEC POSTERS-07

great opportunity to be front and center of health and fitness companies, publications, and photographers, it's an opportunity to ride the show buzz to benefit your business or fitness modeling career. You're probably up to your eyeballs in contest prep and juggling your life already but if you are interested In building an exciting hobby in the fitness modeling world, read on.

Start doing photoshoots leading up to your show. Photos are the beginning and the end of every story, from social media, print, etc. Professional photos and its' tone establish how others perceive you, judgments will be made based on those images on if you could be the next editorial/cover guy of a fitness mag, spokesperson of a company, etc. If you are low on budget, try ModelMayhem.com to find local photographers that would be interested in doing TFP (Trade For Print). If you are ready for the Big Time, get in touch with professional Fitness Photographers to help bring your portfolio to the next level.

TIP: The fitness industry is small and everyone pretty much knows or heard of the major players. To shoot with a Pro means that the work produced will be "print-ready" since their style is in line with what the industry is looking for. Also, pro photographers you work with will likely post the best photo of you from the shoot on their social network, which will have in its' audience the rest of the fitness industry mover and shakers… get it? ;)

Take your best headshot and body shots to make business and comp cards, website. When you are at an event to compete, make sure to be friendly and exchange information with everyone that you meet. Go to each booth, talk to the people there and share information. If you have the opportunity, do the same with the professional photographers that you see there.

Be sure to follow up with everyone that you came into contact with after the show as well. Good common business manners and practice.

Maintain an active social network and a positive persona. Fitness models/professionals are known for their positivity, motivating words and appearance. So, keep the status updates positive, clean and humble. It seems like a simple thing to do but so much attention will often catch a person off guard and may end up spend too much time reveling rather than continuing to move forward.

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Leveraging Physique Shows to Market Yourself Successfully

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