IFBB President Rafael Santonja at the 2013 Arnold Classic
On March 1st-3rd, 2013, promoters Arnold Schwarzenegger and Jim Lorimer will celebrate 25 years of their celebrated Arnold Classic event. Starting in 1989, Schwarzenegger and Lorimar began promoting one of the premier bodybuilding events in the spring of that year. After years of promoting the Mr. Olympia, Mr. Universe (World Bodybuilding Championships) and the Pro Mr. World events, among others, Arnold and Jim decided to start their very own contest named, of course, after the most popular name in the history of bodybuilding. The rest, as they say, is history.