Robert Reiff grew up in NYC and graduated from Pace University graduating with a BBA in 1973 majoring in marketing and accounting.
While in college Robert worked for one of the large accounting firms, Haskins & Sells.Working for the accounting firm made Robert realize he did not want to work as accountant and decided to pursue his passion for photography. Studying for a short time under Bernie Lawrence an internationally published photographer. In 1973 Robert opened his first photo loft studio in the East Village of NYC.