Stop 
me if this sounds familiar...
You get a friend request on Facebook from someone who you may not have met previously, but have a few mutual friends in common. You attempt to engage this person in conversation, perhaps to learn a little more about what they do. Yet instead of sending you a real response, you get the following:
LIKE my page please!!
Now imagine that a few months have gone by. You get another one sentence Facebook message from the same person.
About 
a year ago I was at a networking soiree for marketing and advertising professionals. The event was buzzing with various individuals shaking hands, exchanging business cards, asking questions and “networking.”
I had an advertising sales rep come up to me and although she had a drink in hand, she was there to do business. She immediately launched into a variety of questions, which felt more like an interrogation rather than a pleasant conversation.
What do you do for work? How long have you been involved in that?...
I 
just finished presenting a seminar to college photography students on lighting. We went through a variety of lighting set ups and how each impacts the model we were photographing. We talked about the types of lighting, the ratios of lighting, and how to modify the light to our benefit as artists.
It occurred to me afterwards that a significant portion of what I was discussing could be beneficial to talents who are new to the industry or are not used to being on set a lot. Thus, here are three simple things a model should know about lighting.
You 
get your portfolio images in from a photographer and are ready to get cracking on putting them to work for you. But, are you allowed to print these images? Are you allowed to use them on a business card or comp card? What if a magazine wants to run them, can you permit that? What if a company wants to use the image of you for their commercial purpose, what then?
You may be thinking “wait a second, I paid for these images, so they are mine!”
A significant and often unmeasured amount of time, energy and money goes into prospecting a new client. Suppose you are a modeling talent who is marketing yourself towards a fitness magazine. You send them materials (which involves you spending the time to develop the materials, finding the person to which you will submit said materials, building that relationship, printing out all the materials, shipping the materials, and so on) to advertise who you are and what you can do for them. This process can be ongoing for days, weeks, months, even years before you could have the opportunity to do a project for them (in this case be featured in their magazine).
Modeling 
for the first time can be a bit daunting, especially during fitness shoots in which your physique is being prominently displayed. However, there are some guidelines and tricks to make the experience a pleasant one and one in which you can maximize the chances of producing strong images. The single-most important thing is to follow the photographer’s lead with posing, since prominent fitness photographers have developed considerable skill in posing the human body in the most flattering manner possible. This doesn’t mean that your work isn’t cut out for you, but the following posing tips will become easier over time as you are asked to do more shoots. It’s actually a good idea to practice modeling poses in front of a mirror so that you can more clearly assess how your body looks in certain poses.
When 
a company (or even a photographer) posts a casting call online it could be saying a few things.
1 – They are looking for a plethora of options
2 – They don’t have time to scour the internet and comp cards to find someone
3 – They are also looking to extend their brand to additional prospects
Whatever the case may be, your role as a modeling talent is to make the job of the person doing the casting (whether it is an agent, photographer or other) as easy as possible.
One 
of the most difficult things to do in the fitness and talent industry is the process of branding. According the Business Dictionary online, Branding is “The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” If you are working to develop yourself as a recognized competitor, athlete, fitness model or other career along those realms then the brand is about you. This factor can be a challenge, because in the process it feels a bit like self-promotion. In essence, that’s because it is. That being said, branding is a vital component in business development, and if you are to be successful in your endeavors, you need get comfortable with this.
Subscribe to RxMuscle on Youtube
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
 |
|
|
|||
